Archives de catégorie : econo-tools

E-Commerce business blueprint

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« Do not explain what you are doing but tell people what they can gain from your product/service – right at the beginning! »

Richard Lazazzera is a an ecommerce entrepreneur and Content Strategist at Shopify. Get more from Richard on his ecommerce blog.

Setting Up Your Business

Naming Your Business

Aside from finding an actual product to sell online, another difficult decision is determining your business name and choosing an appropriate and available domain name. These blog posts will help you tackle these important tasks.

Creating A Logo

Once you have solidified your name and registered your domain, it’s time to craft a logo. In these posts, we will show you several options for creating a great logo for your new business.

Understanding Search Engine Optimization (SEO)

You’re almost ready to begin building your online store. However, before you jump into it, you should understand the basics of search engine optimization so that you can optimize your site for Google and other search engines.

Building Your Store

With a better understanding of search engine optimization (SEO), it’s time to build out your store. There are many critical elements. Below we have included a list of our best blog posts to help you write captivating product descriptions, shoot beautiful product photography, and a list of some of the best tools to help you optimize those photos.

Don’t forget, if you run into any problems getting your store set up, you can always hire help from Shopify Experts.

Preparing To Launch

As you prepare for the launch of your new business, there are several essential elements you need to prepare for. In this section, we have curated some of the most comprehensive posts on helping you determine your shipping strategy.

Furthermore, it’s a good idea to define your key performance indicators upfront so once you launch, you know what to measure of success to track.

Finally, before your launch, you’ll want to run your newly built storefront through the Shopify ecommerce store grader. This online application will show you errors on your site and SEO so that you can correct any issues before launch.

As a final checklist, this post covers the ten essential things you need to do before launch.

Post Launch

First Customer

Now that you’ve launched, the hard work begins. Our 50 point guide to getting your first sale is a great start point and overview of a variety of marketing tactics that will help you in your first months.

Marketing Your Store

You’re well on your way and now likely have some sales under your belt. It’s time to get serious and focused. The following posts will help you zero in on some top marketing tactics for driving traffic and converting that traffic to sales.

Email Marketing

Driving Traffic

Optimizing Conversions

Using Analytics